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Melbourne Cup Carnival 2024

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TOUR OUR G.H. MUMM BIRDCAGE MARQUEE

NOW BOARDING:
G.H. MUMM BIRDCAGE MARQUEE

G.H. Mumm took to new heights with its trackside-first ‘Now Boarding’ Birdcage marquee, a nod to luxury travel across the altitudes at the 2024 Melbourne Cup Carnival. This year’s marquee transported exclusive guests into a world of exploration, where the discovery of uncharted territories, extraordinary experiences and the finest champagnes awaited.

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MUMM’S LARGEST SCALE MARQUEE TO DATE

featured a never-before-seen structure within the exclusive enclosure. These innovative elements allowed for a more immersive experience for the trailblazing guests in attendance. Overlooking the Birdcage and track, the eye-catching curved clear tower forms part of the facade, reminiscent of the world’s most iconic travel hubs.

Embodying G.H. Mumm’s fearless approach to leading a life less ordinary, guests enjoyed a full program of outstanding entertainment performances; a luggage carousel serving caviar, canapés and G.H. Mumm’s finest cuvées; an invite-only secret cellar including the House’s most exclusive vintages; striking visual elements ensuring ample opportunities for statement-making photo moments; and the iconic tap tap champagne moment with a Jeroboam of G.H. Mumm Cordon Rouge popping and flowing high into the air.

AS THE OFFICIAL CHAMPAGNE OF THE MELBOURNE CUP CARNIVAL FOR THE PAST 15 YEARS,

G.H. Mumm was once again trackside with the Victoria Racing Club. More than 100,000 glasses of G.H. Mumm were enjoyed across the carnival period at Flemington Racecourse, with hundreds of trailblazing guests joining G.H. Mumm in its ‘Now Boarding’ marquee.