G.H. Mumm at the 2024 Melbourne Cup Carnival
NOW BOARDING:
G.H. MUMM BIRDCAGE MARQUEE
G.H. Mumm is taking to new heights with its trackside-first ‘Now Boarding’ Birdcage marquee, a nod to luxury travel across the altitudes at the 2024 Melbourne Cup Carnival. This year’s marquee will transport exclusive guests into a world of exploration, where the discovery of uncharted territories, extraordinary experiences and the finest champagnes await.
MUMM’S LARGEST SCALE MARQUEE TO DATE
Embodying G.H. Mumm’s fearless approach to leading a life less ordinary, guests will enjoy a full program of outstanding entertainment performances; a luggage carousel serving caviar, canapés and G.H. Mumm’s finest cuvées; an invite-only secret cellar including the House’s most exclusive vintages; striking visual elements ensuring ample opportunities for statement-making photo moments; and the iconic tap tap champagne moment with a Jeroboam of G.H. Mumm Cordon Rouge popping and flowing high into the air.
AS THE OFFICIAL CHAMPAGNE OF THE MELBOURNE CUP CARNIVAL FOR THE PAST 15 YEARS,
G.H. Mumm is once again trackside with the Victoria Racing Club. More than 100,000 glasses of G.H. Mumm are likely to be enjoyed across the carnival period at Flemington Racecourse, with hundreds of trailblazing guests joining G.H. Mumm in its ‘Now Boarding’ marquee.
